Imperial Brands will showcase its cross-category offer, with its leading stable of brands, at this year’s TFWA. This includes international brands such as Davidoff, Gauloises, West and Rizla.
Imperial remains fully committed to the travel retail sector and believes that having the right brands for all travellers is a core component in allowing travel retail to rebuild bigger and better, Together as One.
Imperial Brands General Manager Global Duty Free & Export and Travel Retail, Christian Münstermann said: “Tobacco plays a vital role in the collective recovery of Duty Free and Travel Retail. It is one of the original categories in Duty Free which continues to drive footfall, leading to higher cross-category purchasing, and hence higher overall spend in markets where travel is recovering.
“We expect this trend to continue going forward, which puts tobacco at the forefront of the sector’s recovery. From cigarettes, fine cut, rolling papers, cigars, to snus and next generation products, we at Imperial Brands are here to help drive this growth with our cross-category portfolio.”
Imperial Brands General Manager Global Duty Free & Export and Travel Retail, Christian Münstermann