• The Latin America Report

Monarq, Lyre’s sign deal for Latam distribution

Monarq and Lyre’s have officially partnered through a distribution agreement for Latin America and the Caribbean. Consumers in this part of the world will soon have the option to enjoy a premium no or low alcoholic drink. Lyre’s is the world’s most awarded non-alcoholic

spirits brand, boasting the globe’s widest portfolio of premium, true to taste non-alcoholic

spirits, ready-to-drink cocktails and an Italian-style sparkling, says the company. Monarq is a leading import, distribution and marketing group of premium alcoholic beverages throughout Latin America and the Caribbean and USA Duty Free channel.


Monarq’s Managing Director, Robert de Monchy says, “We are pleased to announce our regional distribution partnership with Lyre’s; the world’s leading range of exquisite non-alcoholic spirits capable of crafting virtually any no or low alcoholic cocktail.”

Lyre’s SVP Europe & LATAM, Jacco van Vliet says, “Lyre’s was created to change the way the world drinks, ensuring that anyone, anywhere, can order a premium non-alcoholic sophisticated serve, without compromise. This new partnership further strengthens our ambition as Monarq is the leading independent regional import, distribution and marketing group of premium beverages in Latin America and the Caribbean. I look forward to working with Robert and his dedicated team of experienced professionals in bringing our delicious, premium non-alcoholic drinks to even more people throughout the Americas.”

“Our companies share the DNA of being daring, innovative and ahead of the curve and we are looking forward to working together with the Lyre’s team,” says de Monchy.