• The Latin America Report

Mijenta Tequila appointment

Industry veteran Jean-Philippe (JP) Aucher will represent Mijenta Tequila in GTR markets outside the Americas.


Mijenta International Director Shane Hoyne said: “The appointment of Jean-Philippe Aucher to represent us in global travel retail outside the Americas is an important strategic step for us as we put our interest in the channel into what we consider the very best hands. We are very excited about what we can achieve in travel retail through our partnership with JP.”


Aucher, who is now an independent GTR spirits consultant following 12 years representing Stoli Group in the channel, said: “The dynamic super-premium tequila category is one of the most exciting in the travel retail channel right now, so to be appointed to represent a fast-growing brand of this nature is a wonderful opportunity.”