After two years heading up Mendel Wines, one of Argentina’s leading boutique wineries, Rodrigo Manceñido is returning to the travel retail business as Managing Director of Smart Alliance, the global airport advertising platform. Manceñido will head up the newly created division of sister company LatCom, that will provide innovative out of home + mobile advertising alternatives & services to duty free suppliers looking to increase their presence in the Americas. Manceñido told The Latin America Report, “It’s great to come back into the duty free business and be working again with old friends. Our company is aiming to talk to all suppliers who are looking to communicate to travelers at airports throughout the region and we have some great ideas that I hope to sure with all interested parties. My first formal week in my new post will be during the Cannes week and I hope to see many of my old friends in the south of France”.

Manceñido also held several senior posts in InterBaires (Dufry) and in the fragrance division of LVMH in both Miami and Buenos Aires.

For Cannes meetings he can be contacted at: +54 911 6751 6563 / [email protected]