A new Patrón bar will open at the end of this month at Terminal 3 Cancun Airport.
The venture is a 5-year collaboration between Bacardi Global Travel Retail with ASUR Cancun Airport Authority and Dufry. Located on the main concourse of Terminal 3 , just outside the Dufry store and staffed by a dedicated Patrón mixologist and retail ambassadors, the high profile location enables passengers to sample from the Patrón range and to grow their understanding of the versatility of Patrón in cocktail-making.
The bar will engage passengers with Patrón and also encourage sales from the adjacent Dufry store. One of the new feature products in-store at Dufry, Cancun is the new limited edition Silver Patrón gift tin, exclusive to Global Travel Retail, featuring a vibrant design that celebrates the Mexican heritage and home of Patrón, price US$ 50 (1 liter).