Habanos cigars reports a record turnover and continued growth.
The company registered a turnover of $537 million in 2018, with a growth of 7% compared to the previous year.
“2018 has been, once again, a successful year for the Habano,” stated Inocente Núñez and Luis Sánchez-Harguindey Pardo de Vera, Co-Presidents of Habanos, S.A., “because sales have continued growing in different markets, both in terms of volume and value, while at the same time we have maintained our market share estimated at around 70% in volume in the markets where we sell our brands.”
Habanos, which exclusively markets its 27 brands, announced its financial update at the recent Habanos Festival. Last year, around 450 million Premium cigars were sold worldwide, said the company.
The five most important markets for Habanos, S.A. in terms of sales volume have been Spain, China, France, Germany and Cuba. By regions, Europe remains the primary market, with 53% of sales by volume, followed by America (18%), Asia Pacific (15%) and Africa and the Middle East (14%).
“The great quality and exclusivity of the product, together with its unique origin, have transformed the Habano into a Premium product which is finding success all over the world.”
The Habanos Festival which was held February 18-22 paid special tribute to the 500th Anniversary of Havana. Special recognition was given to Trinidad brand for its 50th Anniversary, and San Cristóbal de La Habana for its 20th anniversary.