Bacardi Global Travel Retail led a significant airport campaign for Leblon ultra-premium cachaça throughout the month of August at Rio de Janeiro and Sao Paulo international airports.

More than one million athletes and tourists travelled through Rio de Janeiro’s Tom Jobim airport in August for the 2016 Olympic Games.

The activation formed part of #liveloveleblon, a cross-market campaign designed to raise awareness and trial of Leblon and its signature Caipirinha cocktail, through brand distribution in bars and in areas of high footfall.

The airport campaign ran across five different locations in both arrivals and departures stores operated by Dufry, offering passengers the chance to taste a Leblon Caipirinha, hand-crafted by brand ambassadors at specially made beach carts and in the dedicated in-store bar areas.

leblon